Program Evaluation: Maximizing Impact and Efficiency
Beef Checkoff Planning, Execution and Improvement How effective are Checkoff-funded programs at increasing the demand for beef? Program evaluation is how the Cattlemen’s Beef Board (CBB) assesses...
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Cattlemen’s Beef Board Elects New Officers At 2024 Winter Meetings
Cattle producers Andy Bishop of Kentucky, Ryan Moorhouse of Texas and Dr. Cheryl DeVuyst of Oklahoma are the new leaders of the Cattlemen’s Beef Promotion & Research Board (CBB). This officer team...
View ArticleAligning with Athletics
Positioning Beef as the Preferred Protein for College and High School Sports Teams Did you know that 81 percent of consumers trust branded sponsorships at sporting events1? The Beef Checkoff aligns...
View ArticleBeef Quality Audit Continues to Pay Dividends for the Entire Industry
I was born into the livestock industry, and I’ve enjoyed working with the great people in this industry my whole life. Over the years, I’ve been able to develop and raise a personal herd of purebred...
View ArticleSeven Ways USMEF is Promoting U.S. Beef Around the World
Competition is fierce on the global stage, and the Beef Checkoff works diligently to encourage foreign countries to feature U.S. beef as their best protein choice. As a result of the Checkoff’s...
View ArticleDebunking Environmental Claims with Science
The Beef Checkoff tackles concerns regarding beef and the environment with the power of science-backed research. The Beef Sustainability Research program ensures that consumers have access to accurate...
View ArticleThe Drive in Five – Episode 11
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View ArticleBeef Industry Consumer Insights
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Savoring Success
INSIDE THE CULINARY HUB OF THE BEEF CHECKOFF Culinary arts are at the core of the Beef Checkoff because, at the end of the day, the ultimate measure of consumer support and satisfaction lies in beef’s...
View ArticleBeef Checkoff Funds Beef Safety Research to Tackle Pathogen Risks
While beef safety is still of utmost importance to industry stakeholders, research shows that it’s less relevant to today’s consumers. Consumers feel this way because they are confident about the...
View ArticleDiscovering Veal
Today, approximately 400 veal farms are located in the U.S. These veal producers also pay into the Beef Checkoff, which helps the Beef Checkoff-funded National Veal Program. Managed by the Beef...
View ArticleNew Independent Study Finds Each National Beef Checkoff Dollar Returns $13.41
A recent economic analysis of the national Beef Checkoff program found that each dollar invested in its demand-driving activities for the most recent five-year period (2019–2023) positively impacted...
View ArticleJan Lyons Receives Beef Checkoff Visionary Award
Jan Lyons of Manhattan, Kansas, was honored with the Cattlemen’s Beef Board’s (CBB) fourth annual Beef Checkoff Visionary Award during the General Session of the 2024 Cattle Industry Summer Business...
View ArticleGetting Beef on Menus and In Carts
Getting beef from the pasture to the consumer’s plate is a complex process, and successfully moving beef through the supply chain is just one part of it — then, the Beef Checkoff’s Channel Marketing...
View ArticleBeef Checkoff Collections Throughout the Cattle Production Cycle
In 1985, the Beef Checkoff was established as part of the Farm Bill, assessing $1 per head on the sale of live domestic and imported cattle and a comparable assessment on imported beef and beef...
View ArticleThe Drive in Five – Episode 12
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View ArticleBeef. It’s What’s For Dinner. Partners with Little League® World Series
As the official sponsor of the Perfect Home Plate with Little League, Checkoff-funded Beef. It’s What’s For Dinner. (BIWFD) is making mealtime easier with delicious, balanced recipe inspiration,...
View ArticleSchool Teachers Get Hands-On with Beef Production
Science teachers on farms? Yep, it’s happening. An On The Farm STEM event in Kentucky, hosted by Beef Checkoff contractor, the American Farm Bureau Foundation for Agriculture (AFBFA), offered teachers...
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Beef in the Big City
The Beef Checkoff’s Urban Push in the Northeast New York City, Washington D.C., Boston, Philadelphia and Hartford are among the major metropolitan cities in the Northeast. Home to nearly 74 million...
View Article2025 Beef Checkoff Program Funding
Where the Money Goes: The Breakdown of 2025 Beef Checkoff Funding The Beef Promotion and Research Act and Order authorizes Beef Checkoff funds to only be spent in the following program areas: beef...
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